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Channel: Jamie Wayne | Graphic Designer, Brand Identity and Web Designer » Psychology
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The Psychology of Color

Every color has its own unique personality. Colors can convey a certain emotion, thought, or action; they can even symbolize a certain thing. How do you know what each color represents though? If you...

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The Physics of Color

The Physics of Color Why It’s Important The physical phenomenon and perception that is color is important for designers to understand. It is important because color plays a major role in visual...

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Reading and Decoding Reversible Letters in Logo Design

I recently found an interesting video that explains how people perceive certain letters when rotated. The video demonstrates the reading difficulties that dyslexic children experience. From this...

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When Solving a Design Problem

How does one do it? Do you use a process? When thinking is involved, what thinking strategy do you use? Are you a creative thinker or a critical thinker? If neither, are you an analytic thinker or a...

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The De Bono Way

For about a month now, I’ve been reading Edward De Bono’s Six Thinking Hats. Needless to say, the book opens up an entirely new lane of thinking and it is quickly catching my interest. In chapter 67...

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